Hello dear parents,
MINCHOO, meaning sparkle in Kannada, is conceptualised, handcrafted and curated with love by the mom of 2 most amazing girls in the world.
We built MINCHOO from a place of genuine love for micro fashion and sustainability. Beautifully blending both into this thoughtful brand that not only connects you to genuine weavers, empowering them to choose the most breathable fabric for their little ones, but also provides the most aesthetically pleasing and functional designs.
We love Mother Earth:
At MINCHOO, we aim to use a high proportion of low impact, responsible and eco-friendly certified or handspun fabrics and dyes. We want to show that conscious clothing can be fashionable, and that it can also be high quality garments worthy of hand-me-downs.
Our artists, our heroes:
Every piece of MINCHOO clothing tells a story of its journey - of a weaver, an embroidery artisan, a handblock print artisan, natural dying master, and more.
Small batches, big love:
We design every batch with the finish quality materials with an unflinching attention to detail. Our aim is to bring to you a rich variety of certified organic and/or fabrics that highlights the artisans and weavers from across the country.
